Tuesday, May 5, 2009

One medium, two perspectives, and a very tired Copyright Act.

As our societies progress, if we are in-fact progressing, it seems to me that we are at least in part achieving this advance by constantly and continually seeking out new avenues in which to implement a more inclusive reality to the many antipodal concepts of what a fulfilled life entails.  

Many of us have very common goals and priorities ~ our families, our careers, the respect of our peers and colleagues, our ability perhaps to leave some sort of mark in (wo)man's history. What seems to divide us is not our aspirations, but rather our technique. 

~ Do we teach abstinence, or do we teach respect for boundaries? 
~ Do we pray for divine intervention, or do we invest in (wo)man's potential?  
~ Do we make the switch to metric, or do we save the hassle?  
~ Do we bail out the auto industry, or do we start fresh? 

What's interesting is that in the realm of intellectual property, we have developed a culture with a strong bias to only one perspective.  There is however, a dichotomy of belief surrounding this issue, one that in the last couple of years has been blown wide open.  Wether you side with John Kennedy ~  Chairman and CEO of IFPI (International Federation of the Phonographic Industry) in believing that digital file sharing is devaluing music, or you lean more toward the Girl Talk ideal of conceptual free trade, the main goal should be encouraging a platform which embraces both positions ~ or god forbid even encourage a synergistic relationship.

The debate is not which is of most value to the makers, the debate is how do the makers define value.  It is easiest, I guess in todays western world to define value in terms of the monetization of a subject, but this doesn't leave much room for the mass of artists who attach a different definition to the term.

Consider this: Copyright Law has for many years been a major block to the formation, aggregation and distribution of progressive thought and has devalued the core fundamentals of integral, artistic endeavor.  There, I said it!

Now before you start emailing me all your hate letters and death threats allow me to explain myself.  

Turn on your radio (don't laugh, it still does have a huge market) or television music channel and over the course of an hour, count how many songs/genres/production techniques you have heard before and compare that to the amount of new musical ideas being broadcast.  

Pay attention to the music that you hear all around you every day, what is the purpose of it?  

~ Does it challenge you? 
~ Does it aid in a great lecture that redefines your awareness of something?
~ Does it help to convince you to buy something?
~ Does it advertise lifestyle?

I think that without even participating in this experiment, though I do urge you to, you will deduce fairly easily that more money (not value) is to be made from playing songs over and over and over again than from introducing new, inspiring works of art.  Value of copyright enters stage right and assumes the spotlight.

Now ask yourself this:  

~ Does skype devalue your conversation?  
~ Does public transit devalue your travel? 
~ Does free healthcare devalue your life?  

Of course not, because these things are all human needs, unlike entertainment. 

~ WELL WHERE DOES THAT LEAVE ART?  What value does ART have?  What value does ART give to our society as a whole? ~ Well probably not much if your idea of art is getting a thousand spins at chum.fm or helping Labatts sell beer.  

Okay okay, now that you all hate me, chill it out a bit.  Copyright is great for many people.  It can provide a base of income for t.v and film composers so that they can concentrate on their craft without serving tables every night.  It emphasis credit to those who toil and trouble creating great works, and if nothing else; with a bit of pop sensibility, a great pair of stems and a rock hard six pack, it can be traded to a major label for the chance to have your face admired around the world while having a whopping amount of international sex and amassing a surprising $40k debt.

What I'm trying to express is that while many people attach a certain kind of value to their art; one that copyright supports, many others attach a different kind of value to their art; one that copyright protests.  So the next time you feel an urge to complain about the PRV (political remix video) that used 3 seconds of a Metellica riff with out permission, or how the young techno DJ is devaluing your industry by throwing up works online and encouraging folks to download it for free, consider that maybe there is a different kind of value that is being added to your culture.  Maybe, just maybe there's room for us to co-exist with different ideas about intellectual property.  Maybe it's time for the Copyright Act to evolve into a current system that recognizes both pursuits.

~ What if you could use anything for free so long as you did not directly profit from the redistribution?

~ What if we linked art to academic pursuit instead of entertainment?  (Then using work without permission would be allowable under the current Copyright Act).

~ WHAT IF WE FUNDED THE ARTS AGAIN INSTEAD OF WARS?? ~ Harper care to comment?? ~ Didn't think so.

Just saying ~ file sharing is not the devil, Girl Talk is not devaluing your industry and art is more valuable then the money collected by SOCAN, so lets strive to protect artists without limiting potential ~ no?

Okay now you can send your hate letters, but do it the comment section below so peeps can discuss.

Monday, March 23, 2009

The Big Picture

Something interesting happened to me that got me thinking about the music business, especially in regards to our attitudes towards music being available online for free.

Recently my battery gave out on my 3-yr-old Mac Book Pro and I stopped by my local Apple store to see how much money I was gonna have to fork out.  I had told the technician working there that I was pretty bummed because being a student, I didn't really have the money to get it replaced.  After spending a few minutes in the back with it, the technician came back and informed me that he had replaced the battery for free and spent a little extra time fixing a couple keys that he had noticed were sticking.

I don't know how much these products cost the Apple people, but I have an idea that it's much less than the amount they spend in promotions trying to win over customers.  Seems the Apple people have decided that loyal customers are more valuable than the individual products. How many more people would believe that Apple's customer care is ah-mazing after reading this rather than if they saw an ad on tv?

How long is it going to be before the Music Industry realizes that if we want to compete in todays market then we must stop being petty about individual tracks and albums and see the potential in selling the artist.  The Big Picture.  How much does the average artist make in album sales anyways compared to how much is spent on promo??

Promo can be in the 10s of thousands while most artists don't even recoup their cost of recording from label and therefore make nothing on record sales.

WHO IS REALLY AFRAID OF TRACKS AS PROMOTIONAL VEHICLES??

Is it the artist that can build revenue streams in merch, performance, placement, publishing and endorsement, or is it maybe the major labels that have have built empires pushing albums for the last few decades?  Seems to me that while the majors are grasping to keep their fading empires from crumbling, the opportunity for the rest of us is in embracing the Big Picture.

What if we gave tracks away for anyone who would email a link to the website to 5 friends?
What's the likelihood that the markets peer group might be better at promoting your site than another sticker on the bathroom mirror at the Horseshoe.

Monday, March 2, 2009

Do you have a flag?

Hello friends,

So, this is a bit of an antiblogesis in the sense that I'm not looking to shout out to anybody or to keep a public diary or to tell you about a great show that I've seen (though I'm sure I will), but instead it's more like a flag in the mud.

A great instructor I know got together a bunch of young, eager folks with artistic aspirations a short while ago and orchestrated a series of discussion about key factors affecting the Canadian music industry. ~ The result (fiery, diverse and insightful) really got me thinking:

How do we get more people involved in coming together and talking about this??

Not to make money ~ but to share ideas of how to do it.
Not to get credit ~ but to create a community of communication.
Not to let things happen ~ but to help make them happen.

Why, if Canada is so culturally and artistically rich are we letting Harper sell off the CBC?
~
If we are going to embrace the exchange of artistic ideas for free online, how do we eat?
~
If you could wave a magic wand, what would you want to see happen for the arts in Toronto?
(Or wherever you live)

If you have any interest in talking about this, I assume you must have some to have read this far, then stick a flag in the mud and let's label this babel.